ATELIER AURA

Client

ROLE

TEAM

TOOLS

ATELIER AURA

Client

Atelier Aura

ROLE

Photographer

TEAM

Simon Kamali

TOOLS

Photoshop Lightroom

BACKGROUND

Atelier Aura is a Swedish artisanal, tailored avantgarde menswear label founded in 2014 by Alexander William Sarvestani. By combining traditional and innovative techniques in sourcing, cutting and pattern making, their handmade creations carry an air of raw, timeless elegance.

RESULTS

To capture this "raw, timeless elegance", we figured – what better place than Iceland? It's raw. It's timeless. It's elegant (???).

The resulting photos were used to promote the SS'17 – SS'19 Collections.

TL;DR

I photographed unconventional clothes in unconventional places.

PHOTOGRAPHY

A white coat hanging in an old barn with dim lighting.
A black coat hanging in an old barn with dim lighting.
A male model posing on a glacier in Iceland, wearing a black wool coat.
A male model walking on top of a mountain in Iceland with snowy mountains far in the distance.
Two men walking in the icelandic landscape.
A man hanging a white coat inside an old barn.
A male model wearing a green outfit, posing next to a ship wreck in Iceland.
Black clothes hanging on a clothers line.
A male model wearing a black coat and red boots walking outside in the icelandic landscape with mountains and a glacier in the background.
Close-up photo of the Atelier Aura logo
A black coat hanging in an old barn.
Photo of a man interacring with a curious cat.
Two men walking in the distnace underneath dark clouds with mountains in the background.

ATELIER AURA

Client

Atelier Aura

ROLE

Photographer

TEAM

Simon Kamali

TOOLS

Photoshop Lightroom

ATELIER AURA

Client

Atelier Aura

ROLE

Photographer

TEAM

Simon Kamali

TOOLS

Photoshop Lightroom

BACKGROUND

Atelier Aura is a Swedish artisanal, tailored avantgarde menswear label founded in 2014 by Alexander William Sarvestani. By combining traditional and innovative techniques in sourcing, cutting and pattern making, their handmade creations carry an air of raw, timeless elegance.

RESULTS

To capture this "raw, timeless elegance", we figured – what better place than Iceland? It's raw. It's timeless. It's elegant (???).

The resulting photos were used to promote the SS'17 – SS'19 Collections.

TL;DR

I photographed unconventional clothes in unconventional places.

PHOTOGRAPHY

A white coat hanging in an old barn with dim lighting.
A black coat hanging in an old barn with dim lighting.
A male model posing on a glacier in Iceland, wearing a black wool coat.
A male model walking on top of a mountain in Iceland with snowy mountains far in the distance.
Two men walking in the icelandic landscape.
A man hanging a white coat inside an old barn.
A male model wearing a green outfit, posing next to a ship wreck in Iceland.
Black clothes hanging on a clothers line.
A male model wearing a black coat and red boots walking outside in the icelandic landscape with mountains and a glacier in the background.
Close-up photo of the Atelier Aura logo
A black coat hanging in an old barn.
Photo of a man interacring with a curious cat.
Two men walking in the distnace underneath dark clouds with mountains in the background.

ATELIER AURA

Client

Atelier Aura

ROLE

Photographer

TEAM

Simon Kamali

TOOLS

Photoshop Lightroom

ATELIER AURA

Client

Atelier Aura

ROLE

Photographer

TEAM

Simon Kamali

TOOLS

Photoshop Lightroom

BACKGROUND

Atelier Aura is a Swedish artisanal, tailored avantgarde menswear label founded in 2014 by Alexander William Sarvestani. By combining traditional and innovative techniques in sourcing, cutting and pattern making, their handmade creations carry an air of raw, timeless elegance.

RESULTS

To capture this "raw, timeless elegance", we figured – what better place than Iceland? It's raw. It's timeless. It's elegant (???).

The resulting photos were used to promote the SS'17 – SS'19 Collections.

TL;DR

I photographed unconventional clothes in unconventional places.

PHOTOGRAPHY

A white coat hanging in an old barn with dim lighting.
A black coat hanging in an old barn with dim lighting.
A male model posing on a glacier in Iceland, wearing a black wool coat.
A male model walking on top of a mountain in Iceland with snowy mountains far in the distance.
Two men walking in the icelandic landscape.
A man hanging a white coat inside an old barn.
A male model wearing a green outfit, posing next to a ship wreck in Iceland.
Black clothes hanging on a clothers line.
A male model wearing a black coat and red boots walking outside in the icelandic landscape with mountains and a glacier in the background.
Close-up photo of the Atelier Aura logo
A black coat hanging in an old barn.
Photo of a man interacring with a curious cat.
Two men walking in the distnace underneath dark clouds with mountains in the background.